Free version: make only
Paid version: make and model – Car Sales Data SAMPLE.xls
The whole table is 1948-2018, but most makes sales figures are available only for recent years, usually American sales figures starts at 1970, European at 1990 or 1997 and Chinese at 2003.
Only most important models are included, thus the sales by make may not match total sales by model.
Source of data: carsalesbase.com and compiled in Excel by me for easy use in your projects. I discovered this website in late 2016 and I was thinking whenever worth making a database of car sales figures. I wrote about this in “Possible upcoming projects”, and in March 2017 someone was interested in this project, so I started working. Took few hours to compile all data.
I update yearly in February when carsalesbase.com publish data for previous year. carsalesbase.com also shows number of cars sold by month, but number of people interested in such data is too small to justify my effort to update monthly. So I included only yearly sales.
Note: they may be different that sales data shown on manufacturer websites. For example Toyota include Russia in European sales. In this database, European car sales statistics is a total from the following countries: Austria, Belgium, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden, Switzerland.